Seth Waugh leaving as CEO of the PGA of America after 6 years

Seth Waugh is stepping down as the CEO of the PGA of America after a six-year tenure marked by significant achievements, including a surge in golf participation and the relocation of the organization’s headquarters from Florida to a new, expansive complex in Texas. Waugh, previously the CEO of Deutsche Bank Americas, joined the PGA of America board as an independent director and was appointed CEO in 2018. He decided not to renew his contract, which expired on June 30, stating that it felt like the right time both personally and professionally. Waugh reflected on his tenure, highlighting the growth in golf participation, particularly among women and people of color, and the organization’s efforts to make the game more inclusive.

Waugh will continue to support the PGA of America in a senior advisory role and will be involved in major events like the Open Championship, the Paris Olympics, and the Ryder Cup at Bethpage Black next year. The PGA of America has begun searching for a new CEO, considering candidates from within and outside the organization. Kerry Haigh, the chief championships officer, will serve as interim CEO but will not be a candidate for the permanent position.

John Lindert, president of the PGA of America, expressed gratitude for Waugh’s leadership, noting his successful navigation of challenging times and his valuable contributions to the game, the business, and the organization. Waugh’s involvement in golf predates his role at the PGA of America, including his efforts to bring a PGA Tour event to TPC Boston in 2003. Fred Ridley, chairman of the Masters, praised Waugh’s steady and impactful voice during a period of significant change in the golf world.

One of Waugh’s primary goals as CEO was to support golf professionals, leading to the implementation of a deferred compensation retirement plan for PGA of America members. He also noted that membership satisfaction and average salaries for professionals have reached all-time highs, with the average salary exceeding $100,000 for the first time and membership surpassing 30,000.

Waugh had indicated since April that he was nearing the end of his tenure, having initially committed to a four-year term, which he likened to a college or presidential term. He extended his contract for two more years in 2022 to help the organization navigate the challenges of the COVID-19 pandemic and capitalize on increased participation. He was particularly pleased with the demographic shift in golf, noting that 48% of golfers are now under the age of 35, which he sees as a sign of generational growth.

Reflecting on his decision to lead the PGA of America, Waugh emphasized his belief in golf’s potential to positively impact lives and his desire to contribute to that mission. He expressed gratitude for the support and friendship of the membership, colleagues, board members, partners, and the wider golf community throughout his journey.

Waugh has no immediate plans beyond his board duties at the Olympics, but he expressed deep appreciation for the opportunity to have a significant impact through his work with the PGA of America.