PGA Tour Lost ‘Biggest Brands’ To LIV Golf, Says Padraig Harrington

Padraig Harrington recently spoke to Golf Monthly ahead of the Open Championship, expressing that the PGA Tour has been significantly impacted by the departure of several notable players to LIV Golf. Harrington highlighted that the PGA Tour lost some of its “biggest brands” and characters, including Bryson DeChambeau, Brooks Koepka, Patrick Reed, and Phil Mickelson, all of whom have been missed.

Harrington emphasized the importance of these players, noting that they were not only big names but also “big characters” with distinct brands, something he believes is crucial for the PGA Tour. “We do need characters. I think we miss some of the LIV players,” said the two-time Claret Jug winner. He observed that some LIV players didn’t get enough time to build their brand before leaving, which sparked his curiosity about their potential. Meanwhile, established players who joined LIV were constantly followed, adding excitement to the game.

Among these, Patrick Reed stands out as a controversial figure whose absence is felt. Harrington recalled playing with Reed at the PGA and noted that his move to LIV Golf made many realize his value on the PGA Tour. Despite Reed being a polarizing figure, Harrington acknowledged that Reed’s divisive nature adds to his appeal.

LIV Golf’s strategy to acquire the biggest brands, not just players, has undeniably affected the PGA Tour. However, during Majors, the presence of these players enhances the excitement and interest in the events. Harrington pointed out that LIV players are adapting better to their new schedules, leading to improved performances in Majors. Koepka and DeChambeau, for example, have already secured Major wins while representing LIV.

DeChambeau, in particular, has been notable for his recent performances and his entertaining personality, bolstered by his YouTube following. Harrington welcomed the rivalry between the PGA Tour and LIV, comparing it to the competition between the European Tour and other tours in the past.

Harrington concluded by noting that LIV players are learning to manage their schedules better, participating in more events in Europe and Asia. This adjustment has led to stronger showings at Majors. Harrington reflected on his own experiences, drawing parallels between the current LIV players and how European Tour players used to bring pride to their tour with their victories abroad.