**Joshua-Dubois PPV: Why Paying Just $19.99 Is a Game-Changer!**

The much-anticipated Pay Per View event featuring Anthony Joshua vs. Daniel Dubois on September 21st will cost American viewers just $19.99. This price, significantly lower than the typical $100+ for most Pay Per Views, offers an exceptional deal for U.S. fans to watch the IBF heavyweight championship fight at Wembley Stadium. Even the UFC, known for its generally lower Pay Per View prices compared to boxing, can’t match this.

Turki Alalshikh, the head of Saudi Arabia’s General Entertainment Authority, is behind this affordable pricing. Known for his significant role in the fight world, Alalshikh is not only lowering Pay Per View costs but also promoting the Joshua-Dubois bout in both fighters’ home countries. With major fights increasingly hosted in Saudi Arabia—such as the upcoming Tyson Fury vs. Oleksandr Usyk rematch—Alalshikh is clearly committed to transforming boxing.

1. Alalshikh has expressed a desire to make Pay Per View more accessible to combat illegal streaming issues. By offering lower prices, he aims to boost legitimate viewership and expand boxing’s fan base. According to Forbes, if Alalshikh’s strategy succeeds, it could prompt the UFC to reconsider its Pay Per View pricing. Alalshikh believes that providing fans with high-quality fights at affordable prices will help grow the sport and improve its overall landscape.