Tiger woods could be sentenced to 10 years imprisonment
Tiger Woods’ Sun Day Red apparel line faced ridicule earlier this year for its unusual name and steep prices, and now it’s embroiled in a legal dispute. Tigeraire, a U.S. company that produces air-conditioned helmets for American football players, has filed a lawsuit accusing Woods and Sun Day Red of trademark infringement, claiming they copied…
Tiger Woods’ Sun Day Red apparel line faced ridicule earlier this year for its unusual name and steep prices, and now it’s embroiled in a legal dispute. Tigeraire, a U.S. company that produces air-conditioned helmets for American football players, has filed a lawsuit accusing Woods and Sun Day Red of trademark infringement, claiming they copied Tigeraire’s logo design.
While the logos do appear similar, TaylorMade, Woods’ partner in the venture, has expressed confidence in the strength of their trademarks. The lawsuit has halted Woods’ trademark application for the logo, which features a tiger composed of 15 lines—representing the number of major championships he’s won. However, according to trademark attorney Josh Gerben, the legal battle is unlikely to impact the production of the apparel.
Despite this setback, the range has faced other criticisms since its launch. The name, which TaylorMade explained as symbolizing “the joy of playing golf in the sun and red as the brand’s power color,” has been seen as odd. Additionally, the high price points have raised concerns, with polo shirts priced over £100, hoodies at around £150, and plain T-shirts selling for more than £60.
Nevertheless, the brand’s launch in May was a success, with items selling out within hours. Woods and TaylorMade are optimistic, predicting that as Sun Day Red expands into international markets and introduces women’s clothing, sales could reach $80-$100 million by the end of 2025, and surpass $200 million annually by 2026.
Woods and his team have 40 days to respond to Tigeraire’s complaint filed with the U.S. Patent and Trademark Office. Despite Woods’ enduring popularity, the timing of this legal issue coincides with ongoing challenges in his golf career. Plagued by injuries, he has played just six rounds of competitive golf since Sun Day Red’s debut, missing the cut in the USPGA, US Open, and The Open. Woods had hoped to return to the Hero World Challenge in November, an event hosted by his charity, but his participation is in doubt after undergoing another back surgery. While the procedure was said to be successful, his recovery remains uncertain—now complicated by legal issues.