Liverpool news: Keith Wyness reveals all on £31m Taylor Swift windfall
Everton’s former chief Keith Wyness has claimed Liverpool FC have only banked a “reasonably small” percentage of the money brought to the city by US pop star Taylor Swift. Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now…
Everton’s former chief Keith Wyness has claimed Liverpool FC have only banked a “reasonably small” percentage of the money brought to the city by US pop star Taylor Swift.
Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – insisted hosting concerts is “not a major revenue stream” and “more like a service to the city”.
As per the Liverpool Echo (17 September), Swift’s three sold-out shows at Anfield during the summer delivered £31.3million for the cities’ local economy.
It was claimed seven artists have played 11 concerts at Anfield since 2019, with close to half a million people visiting the stadium.
The UK government has recently found that Swift’s UK tour injected around £1billion in total into the economy.
Liverpool have only banked ‘reasonably small’ Taylor Swift windfall, says Wyness
British-Albanian star Dua Lipa is already slated to perform at Anfield, which now holds 61,000 in its football configuration, next summer.
The UK government has recently found that Swift’s UK tour injected around £1billion in total into the economy.
Liverpool have only banked ‘reasonably small’ Taylor Swift windfall, says Wyness
British-Albanian star Dua Lipa is already slated to perform at Anfield, which now holds 61,000 in its football configuration, next summer.
“You’re not the promoter. You get the hiring fee, which is reasonably small.
“It’s usually in the hundreds of thousands, plus a share of the food and beverage takings.
“It’ll help Liverpool, it’s better than the stadium being empty – but it’s not going to be a significant revenue stream.
“It’s almost like another service that the club gives the city, being able to host these events.
“Taylor Swift, as she has done throughout the world, will have contributed to the local economy.
“There have been Taylornomics everywhere.
“But the club itself, despite doing okay, won’t have found it to be a major revenue stream.”
