Tiger Woods Sun Day Red to Replace Nike in Golf Professional Apparel

Tiger Woods, the iconic figure in golf, has taken a monumental step in his career by launching Sun Day Red, a lifestyle brand poised to redefine golf apparel. With ambitions to mirror the cultural impact of Jordan Brand within the realm of golf, Woods envisions Sun Day Red as a dominant force, projecting annual sales to exceed $200 million by 2026.

This announcement follows Woods’ departure from his longstanding partnership with Nike, a collaboration spanning almost three decades and valued at an estimated $660 million. Now, in collaboration with TaylorMade, Woods is embarking on a new venture that promises to leave an indelible mark on the industry.

Sun Day Red stands apart from TaylorMade, boasting its own distinct identity, complete with dedicated headquarters and personnel. The inaugural collection encompasses a diverse array of apparel and accessories, all bearing the brand’s emblem—a tiger adorned with 15 stripes, symbolizing Woods’ unparalleled tally of major championship victories.

The unveiling of the collection at the Genesis Invitational, alongside Erin Andrews, marked a significant moment for Woods. Reflecting on this pivotal juncture in his life, Woods articulated his vision for Sun Day Red, emphasizing the importance of crafting a brand that resonates with his personal journey and values.

Backed by TaylorMade’s substantial investment—anticipated to reach $50-60 million over the next two years—Sun Day Red is primed for a robust debut, with projected sales of $25 million by the close of 2024. The brand’s expansion into international markets and women’s apparel is poised to fuel further growth, with projections exceeding $200 million annually by 2026.

Looking ahead, Sun Day Red aims to establish a formidable presence in the golf industry, with plans to recruit additional talent beyond Woods himself. With esteemed players like Rory McIlroy and Dustin Johnson already aligned with TaylorMade, the trajectory toward Sun Day Red’s ascent as a premier player in golf apparel appears promising.

In the wake of Nike’s exit from the golf market in 2016, Woods and TaylorMade are positioned to fill the void with Sun Day Red, offering enthusiasts a fresh perspective on style and performance in golf fashion. As Woods embarks on this new chapter, the golfing community eagerly anticipates the impact of Sun Day Red on the sport’s landscape, underscoring Woods’ enduring influence and innovation in the realm of golf.