Tiger Woods might have been posturing

As Tiger Woods made his highly anticipated return at the Hero World Challenge in late November, speculation swirled around his intentions. Despite his usual presence at the event, this appearance felt different, with Woods hinting at a cautious approach to his future schedule. His remark about aiming for one tournament per month in 2024 raised eyebrows, especially considering his limited participation since his 2021 car accident.

Looking back, it seems increasingly likely that Woods was engaging in strategic posturing. His calculated statements came at a pivotal moment, coinciding with critical negotiations between the PGA Tour and the Strategic Sports Group (SSG), a major investor in PGA Tour Enterprises. Woods, deeply involved in these discussions, recognized the leverage his potential return could provide.

The timing of Woods’ remarks was no coincidence. By generating buzz for his potential comeback in 2024, he added weight to the PGA Tour’s bargaining position. A full schedule featuring Woods would undoubtedly bolster the Tour’s appeal to investors like SSG, eager to see returns on their substantial investment.

However, reality has diverged from speculation. Despite the initial excitement, Woods’ actual participation has fallen short of expectations. January came and went without any events featuring the golfing legend. Even at the Genesis Invitational, an event closely tied to Woods’ charitable foundation, his involvement was limited to just twenty-four holes.

As March unfolds, Woods remains conspicuously absent from the tournament scene, with no events on his schedule leading up to the Masters. This absence is particularly notable given the indirect benefits his participation could bring to PGA Tour Enterprises.

In hindsight, Woods’ strategic maneuvering appears calculated to maximize leverage in negotiations with SSG and other stakeholders. While his return to full-time competition remains uncertain, his influence on the business side of professional golf is undeniable. As the sport continues to evolve, Woods’ presence looms large, both on and off the course.