From vintage streetwear to traditional looks: Fashion trends at The Masters Golf Tournament

The Masters tournament isn’t just about golf; it’s a runway for bold fashion statements that captivate audiences worldwide. Players like Jason Day are turning heads with their unique apparel choices, like loose-fitting slacks reminiscent of the Fab Five era of Michigan basketball and eye-catching vests bearing brand logos.

For brands like Malbon Golf, the Masters is an unparalleled opportunity to showcase their identity on a global stage. Stephen Malbon, co-founder of Malbon Golf, recognizes the significance of the event, describing it as a showcase of their brand to the world. Despite polarizing opinions, Malbon embraces the diversity of style preferences in golf, understanding that what may not appeal to some resonates with others.

Other players, like Justin Thomas, Erik van Rooyen, and Akshay Bhatia, represent Greyson Clothiers, offering a more traditional yet stylish alternative. Their attire, crafted by industry veteran Charlie Schaefer, exudes sophistication and class, reflecting the brand’s commitment to a full lifestyle experience.

Meanwhile, Viktor Hovland sports bold prints from J. Lindeberg, paying homage to Augusta National with designs featuring iconic symbols like the azalea. Hovland’s straightforward approach to his wardrobe reflects the symbiotic relationship between athletes and apparel sponsors in golf.

Mainstream sports apparel companies still have a significant presence, with players like Rory McIlroy, Scottie Scheffler, and Brooks Koepka donning Nike gear. Jordan Spieth’s endorsement deal with Under Armour not only elevates his personal brand but also supports charitable causes through the Jordan Spieth Family Foundation.

Yet, the departure of Tiger Woods from Nike marked a significant shift in golf fashion. Woods’s Sunday red, a symbol of power and superstition, has evolved into Sun Day Red, his own brand in partnership with TaylorMade. The launch of Sun Day Red at the Masters signifies a new era in golf fashion, blending performance with personal expression.

As players continue to push the boundaries of golf fashion at the Masters and beyond, one thing remains clear: style is as integral to the sport as skill, and the course is a stage for self-expression and innovation.