LIV Golf’s ‘top target’ commits to $20,000,000 PGA Tour event

Viktor Hovland, a notable contender on the PGA Tour, has confirmed his participation in the prestigious Travelers Championship. Despite his remarkable performances in the previous season, including a pivotal role in Europe’s Ryder Cup victory, Hovland has faced challenges in 2024, notably parting ways with his longtime coach and expressing dissatisfaction with the PGA Tour’s handling of the LIV Golf peace deal.

Speculation has arisen about his potential interest in joining LIV Golf, especially after odds on his involvement with the breakaway league have shortened. Reports suggest that Hovland was approached by Greg Norman, adding fuel to the rumors. However, his recent struggles on the course, culminating in a disappointing outing at the Masters, have fueled further speculation.

Following his early exit from Augusta, Hovland withdrew from the RBC Heritage and has not competed since. The Travelers Championship, scheduled for June 20-23, boasts an impressive $20,000,000 prize purse, reaffirming its status as a premier event. Tournament organizers expressed excitement about Hovland’s participation, highlighting his past successes and character.

Despite downplaying any inclination to join LIV Golf in the past, recent developments, such as Jon Rahm and Tyrrell Hatton’s Ryder Cup eligibility, may prompt Hovland to reconsider his options. European Tour Group CEO Guy Kinnings has clarified that Rahm and Hatton’s inclusion in the Ryder Cup team does not exploit a “loophole.”