Greg Norman, Phil Mickelson make strong LIV comments
LIV Golf continues to make waves in the golfing world, with Brooks Koepka clinching his first title of the year in Singapore amidst a flurry of activity. Greg Norman, the CEO of the Saudi-funded league, expressed confidence in the longevity of LIV Golf in an interview with Bloomberg, citing assurances from Yasir Al-Rumayyan, the governor…
LIV Golf continues to make waves in the golfing world, with Brooks Koepka clinching his first title of the year in Singapore amidst a flurry of activity. Greg Norman, the CEO of the Saudi-funded league, expressed confidence in the longevity of LIV Golf in an interview with Bloomberg, citing assurances from Yasir Al-Rumayyan, the governor of the Public Investment Fund. Norman revealed that Al-Rumayyan affirmed LIV Golf’s sustained operation beyond his own lifetime, emphasizing the youthfulness of Al-Rumayyan.
Norman also floated the idea of LIV Golf purchasing golf courses to serve as home venues for teams, akin to setups in traditional team sports. Pushing back against criticism regarding viewership, Norman challenged conventional notions of tuning in, highlighting the evolving habits of younger audiences who engage with content in shorter bursts on mobile devices.
Meanwhile, Phil Mickelson weighed in on the discussion surrounding LIV Golf’s access to major tournaments. Responding to a post suggesting that LIV prioritize securing access to majors for its players, Mickelson posed a provocative question regarding the potential impact if no LIV players participated in these prestigious events. The following day, LIV players Talor Gooch and David Puig accepted invitations to the PGA Championship, indicating a growing integration of LIV Golf within the established golfing landscape.
Amidst these developments, LIV Golf announced the appointment of Adam Harter, a longtime Pepsi executive, as its new chief marketing officer. This addition to the leadership team follows other strategic hires, including a chief financial officer and two executive vice presidents, signaling a concerted effort to bolster the league’s infrastructure and position it for sustained success.
With these moves and statements, LIV Golf appears poised to solidify its presence in the golfing world, challenging traditional norms and paving the way for a new era in the sport.