Tiger Woods Is Still Pro Golf’s Top Dog … Off the Course

As Scottie Scheffler aims to emulate the legendary dominance of Tiger Woods on the golf course, Woods himself continues to wield significant influence off the links, proving to be a linchpin for various stakeholders.

Woods is set to play a pivotal role in negotiations with the Public Investment Fund of Saudi Arabia, exploring the potential for them to join as minority investors in PGA Tour Enterprises. This move follows a substantial investment of $1.5 billion by the Strategic Sports Group into the newly formed for-profit entity.

Furthermore, Woods’ presence alone at the PGA Championship bodes well for ESPN, which saw a substantial uptick in viewership during the first two rounds of the Masters when Woods made a memorable comeback, showcasing the enduring allure of the golfing icon.

Transitioning from his longstanding partnership with Nike, Woods has unveiled his own apparel brand, Sun Day Red, marking a significant chapter in his career. The brand’s inaugural collection, available exclusively on its website this year, will expand to include junior and women’s lines in 2025. While Sun Day Red executives contemplate potential sponsorships of other professional golfers and the revival of the iconic TW logo, they acknowledge that such decisions ultimately rest with Woods himself.

Notably, Woods will sport Sun Day Red attire from head to toe at Valhalla, a testament to his commitment to the brand despite the physical challenges he has faced since his 2021 car accident. His involvement in the development of Sun Day Red footwear underscores his meticulous attention to detail and unwavering dedication to excellence.

While Woods predominantly uses clubs from TaylorMade, the parent company of Sun Day Red, his choice of Bridgestone Tour B X golf balls speaks volumes. Bridgestone’s special Tiger Woods edition of the Tour B X model experiences a surge in sales whenever Woods competes professionally, underscoring his enduring appeal to golf enthusiasts worldwide.

Beyond driving sales, Woods’ invaluable feedback and expertise significantly influence Bridgestone’s product development process, elevating the entire line of offerings. His ability to provide nuanced insights based on decades of experience sets him apart, making his partnership with Bridgestone particularly impactful.

In essence, Tiger Woods’ enduring legacy transcends mere athletic prowess, extending into the realms of business, fashion, and product innovation, ensuring his continued relevance and influence across various domains.