“Embracing a Remarkable Round, Tiger Woods Signals the Start of a New Chapter.”
Tiger Woods, who has been associated with Nike since 1996, seems to have parted ways with the sportswear giant, as indicated by his recent social media statement. This marks the end of a partnership that has endured for over 27 years. Woods, a dominant figure in golf with 82 PGA Tour victories, exclusively wore Nike…
Tiger Woods, who has been associated with Nike since 1996, seems to have parted ways with the sportswear giant, as indicated by his recent social media statement. This marks the end of a partnership that has endured for over 27 years. Woods, a dominant figure in golf with 82 PGA Tour victories, exclusively wore Nike apparel for all 15 of his major wins. The iconic ‘Tiger Red’ look became synonymous with his final rounds, and he featured prominently in Nike commercials.
Speculation about the status of Woods’ partnership with Nike heightened when he refused to confirm the brand he would be associated with during last month’s PNC Championship, where he competed alongside his son Charlie. Despite inquiries, Woods simply stated, “I’m still wearing their product.” The golfer maintained this stance during the event, leaving fans and the media guessing.
The apparent confirmation of the partnership’s end came through a cryptic social media post by Woods on X (formerly Twitter). In the statement, he expressed gratitude for the incredible moments and memories shared during the 27-year collaboration. Phil Knight’s vision and passion were acknowledged, along with appreciation for Nike employees and fellow athletes. Woods hinted at another chapter in his career, signing off with a mysterious “See you in LA!”
Nike also released a statement acknowledging Woods’ impact, highlighting how he challenged golf norms, conventions, and even the brand itself. The company expressed gratitude for the challenges he brought and the inspiration he provided.
Looking ahead, Woods revealed plans to play “a tournament a month” in 2024. The social media post’s reference to “See you in LA” suggests a potential return to the PGA Tour at the Genesis Invitational from February 15-18 at Riviera Country Club in Los Angeles. This tournament is hosted by Woods’ foundation and served as his comeback venue last season.
Woods, who endured career-threatening injuries in a 2021 car crash, is expected to participate in the 2024 Masters at Augusta National in April, pursuing a record-equalling sixth Green Jacket. The PGA Championship in May at Valhalla, where Woods clinched the Wanamaker Trophy in 2000 as part of the ‘Tiger Slam,’ is also on his radar. As Woods navigates this new phase, his impact on golf and his enduring legacy continue to capture the imagination of fans worldwide.