Greg Norman to Sign more PGA TOUR Stars

LIV Golf CEO Greg Norman is set to continue his aggressive pursuit of PGA Tour stars during the off-season, with rumors suggesting that he already has two key players in mind.

The Saudi-backed breakaway league, funded by the Public Investment Fund (PIF), is expected to continue making high-profile signings ahead of the 2025 season. Last year, LIV shocked the golf world by securing Jon Rahm and Tyrrell Hatton, and it seems more big names may follow. The upcoming LIV season will feature its first four events scheduled against some of the PGA Tour’s major early-season tournaments, intensifying the rivalry between the two tours as tensions show no signs of easing.

Norman has been vocal about LIV’s long-term ambitions and recently declared that the league is here to stay. Speculation suggests that LIV will keep adding marquee players to its roster, with two significant targets potentially in sight for Norman and the PIF.

One of the top names LIV is pursuing is Hideki Matsuyama, the former Masters champion and one of the top players in the world. Matsuyama, a superstar in Japan, has long been a target for LIV, with Norman openly expressing his desire to bring the Japanese star on board. While the PGA Tour may not focus on marketing him heavily in the U.S., Matsuyama is the tour’s biggest name in the Asian market.

There are rumors that LIV could offer Matsuyama one of its most lucrative contracts yet, possibly even rivaling the massive £450 million package paid to Jon Rahm. Earlier this year, Norman admitted he has been keen to sign Matsuyama, stating: “We’ve been trying to get Hideki Matsuyama. I don’t mind admitting that. When Hideki won in LA, I sent him a message saying, ‘Congratulations, Hideki. I’m proud of you, mate.’”

In addition to Matsuyama, another top player LIV may be targeting is former world No. 1 Viktor Hovland. The Norwegian star had a challenging 2024, dealing with swing coach issues that led to a tough season. Earlier in the year, Hovland revealed that he had asked his agent to reach out to LIV to explore potential offers. With his struggles on the PGA Tour, LIV may be in a strong position to secure a deal with him.

Despite the ongoing rivalry between the two tours, there may be an end in sight with the framework agreement between the PGA Tour and the Saudi PIF. If recent successes by LIV players like Bryson DeChambeau and Jon Rahm are any indication, there’s a clear path for players to thrive on the LIV tour. And with the possibility of a future merger on the horizon, players may soon find themselves moving between the tours freely, making the decision to join LIV a less risky one.