JAWS: Tiger Woods becomes the New Vice Chairman of the PGA Tour enterprise by joining the board of directors.

Tiger Woods has recently assumed the role of vice chairman on the 13-member board of directors for PGA Tour Enterprises, a new for-profit entity dedicated to driving commercial endeavors associated with the PGA Tour. This board will take charge of enhancing fan engagement, fostering growth, and exploring fresh avenues in media, sponsorship, and commerce.

Woods is joined on the board by six Player Directors from the PGA Tour Policy Board: Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, and Jordan Spieth. Additionally, former PGA Tour player Joe Ogilvie has been appointed as a “Director Liaison” to ensure effective communication between the two boards.

In a collective statement, the Player Directors and Liaison Director conveyed their enthusiasm for shaping the PGA Tour’s future, with a focus on adding value to the organization and broadening its fan base.

Representing the U.S.-based circuit on the Enterprises Board are PGA Tour Commissioner Jay Monahan and Independent Director Joe Gorder, with Monahan assuming the role of CEO.

The remainder of the board members are from Strategic Sports Group (SSG), a consortium of U.S. sports team owners who recently closed a $3 billion deal to become equity owners in PGA Tour Enterprises. The four SSG Directors include esteemed figures in the sports industry: John Henry, Arthur Blank, Andrew Cohen, and Sam Kennedy.

The PGA Tour Enterprises Board is poised to elect a chairman, marking a significant milestone in the organization’s evolution.

Monahan commended the expertise and diversity of the newly appointed board members, emphasizing the valuable perspectives that current and former players bring to the table. He also welcomed the inclusion of key SSG members, highlighting their extensive experience and accomplishments in global professional sports.

Last year, the PGA Tour, Saudi Arabia’s Public Investment Fund, and the Europe-based DP World Tour unveiled a framework agreement to consolidate their commercial operations under PGA Tour Enterprises. As discussions progressed with the PIF, SSG emerged as a crucial player, investing an initial $1.5 billion and prioritizing revenue generation for players while advancing the sport of golf on a global scale.