LIV Golf announces new signing ahead of US PGA

Adam Harter has officially joined LIV Golf as its new chief marketing officer, a move strategically timed just a week ahead of the US PGA’s second major of the season. The appointment follows Brooks Koepka’s remarkable victory at LIV Golf Singapore and coincides with the surprising launch of a mid-season transfer window.

Bringing with him a wealth of experience, Harter, formerly a Senior Executive at PepsiCo, is poised to lead LIV Golf’s marketing, branding, and fan engagement initiatives. Expressing his excitement, Harter stated, “I’m thrilled to join LIV Golf during this pivotal moment in both the league’s trajectory and the sport’s history.”

LIV Golf has already carved a niche for itself with innovative approaches to golf and a global fan and partner engagement strategy unparalleled in the sports landscape. Harter is eager to capitalize on this momentum, stating, “I look forward to building upon LIV’s early successes and cultivating global league and team brands that resonate internationally. The future of LIV Golf is incredibly promising, with boundless opportunities on the horizon.”

LIV Golf announces Adam Harter as new Chief Marketing Officer.

The former PepsiCo Senior Executive will lead all League marketing, branding, and fan engagement efforts.
#LIVGolfhttps://t.co/EpsHoKw7Aa

— LIV Golf (@livgolf_league) May 6, 2024

Harter’s distinguished career spans over 22 years at PepsiCo, where he garnered accolades for his forward-thinking marketing strategies across various domains including Brand Management, Innovation, and Entertainment. Notably, as SVP of Media, Sports & Entertainment, he spearheaded transformative deals with major sporting entities like the NFL, NBA, NHL, and MLB, alongside collaborations with esteemed athletes and iconic sports teams and venues.

Beyond sports, Harter has left an indelible mark on the music industry, orchestrating legendary partnerships and unforgettable performances for the Pepsi Super Bowl Halftime Show. His innovative spirit and unwavering pursuit of excellence have earned him numerous accolades, including recognition in Sports Business Journal’s Top 50 Most Influential in Sports and Billboard Power 100 Most Powerful People in Music.

LIV Golf CEO Greg Norman expressed confidence in Harter’s appointment, highlighting his exceptional skill set and track record of success. “Adam’s addition strengthens LIV Golf’s capabilities and opens new avenues for growth,” said Norman. “We’re assembling a team of industry leaders committed to realizing our long-term vision, and with individuals like Adam on board, the possibilities are limitless. We’ve achieved much already, but the best is yet to come.”