Naomi Osaka is a name synonymous with tennis excellence, but her achievements go far beyond the court. As a four-time Grand Slam singles champion, she has garnered worldwide acclaim not only for her skill but also for her openness about mental health. Off the court, she is in a well-publicized relationship with rapper Cordae, and recently embraced motherhood. However, what might surprise many is the staggering net worth she has accumulated at such a young age.
A Financial Powerhouse in Sports
In 2022, Forbes crowned Naomi Osaka as the world’s highest-paid female athlete, a title she narrowly missed in 2023, coming in as the fifth highest-paid. Her substantial wealth comes not just from her tennis winnings but also from a thriving skincare line and a massive portfolio of endorsements. Osaka’s ability to leverage her sports fame into a broad range of business ventures has made her one of the richest athletes in the world.
#### Tennis Earnings: The Foundation of Her Wealth
Naomi Osaka began her professional tennis career in 2013, but her breakthrough moment came in 2018 when she won her first Grand Slam at the U.S. Open, defeating the legendary Serena Williams. Since then, she has claimed three more Grand Slam titles—another at the U.S. Open and two at the Australian Open. These victories have come with significant prize money.
For instance, the 2018 U.S. Open awarded $3.8 million to both the men’s and women’s singles champions. In 2020, this prize was slightly reduced to $3 million. The Australian Open has also been lucrative, offering $4.1 million AUD (around $2.8 million USD) to the 2019 singles winner and $2.13 million AUD (roughly $1.6 million USD) in 2021. Altogether, by 2022, Osaka had reportedly earned more than $21.5 million in prize money over her career.
#### KINLÒ: A Skincare Brand Tailored for Melanated Skin
In September 2021, Naomi Osaka launched KINLÒ, a skincare line focused on protecting and rejuvenating melanated skin. The product range includes moisturizers, sunscreens, hydrating gels, and lip balms, all priced affordably. KINLÒ gained significant traction, especially after Osaka secured an exclusive partnership with Walmart in April 2022, making her products more accessible to a broader audience.
#### Endorsement Deals: The True Source of Her Wealth
While her tennis winnings are substantial, the bulk of Osaka’s wealth comes from endorsements. With over 20 corporate partners, she has become one of the most marketable athletes globally. In May 2022, Forbes reported that she earned a staggering $58 million from endorsements alone in the previous year, before taxes and agent fees.
Osaka’s endorsement portfolio includes major brands like Nike, which she switched to from Adidas in 2019, and Yonex, a Japanese sporting equipment company that has supplied her with rackets since 2008. Her other high-profile partnerships include Beats Electronics, Mastercard, Panasonic, PlayStation, Levi’s, Airbnb, Sweetgreen, and GoDaddy. Additionally, she serves as a brand ambassador for luxury brands such as Nissan, Shiseido, Tag Heuer, Beats by Dre, Bobbie, and Louis Vuitton. It’s no wonder she earns nearly $60 million annually from these deals.
#### Smart Investments and Entrepreneurial Ventures
Naomi Osaka is not just an athlete; she is also a savvy businesswoman. In 2022, she parted ways with the IMG management company, which had represented her since 2016, to co-found her own sports management agency, Evolve, with her agent Stuart Duguid. Their first client, Australian tennis star Nick Kyrgios, indicates a promising future for the agency.
Osaka’s investments extend beyond sports management. In 2021, she became a co-owner of the North Carolina Courage, a team in the National Women’s Soccer League. She has also made significant real estate investments, including purchasing Nick Jonas’s former Beverly Hills home for $6.9 million in 2019 and Nick and Vanessa Lachey’s previous L.A. mansion for $6.3 million a few years later.
#### Naomi Osaka’s Net Worth in 2024
As of 2024, Naomi Osaka’s net worth is estimated to be around $45 million, according to Celebrity Net Worth. This figure reflects her success across multiple domains, from tennis and endorsements to entrepreneurship and smart investments. And with her ongoing ventures, this number is only expected to rise.
Despite her wealth, Osaka remains committed to philanthropy. She actively works with various charities, including her own Osaka Foundation, which offers tennis lessons to at-risk children in Haiti, as well as organizations like Play Academy and UNICEF. Naomi Osaka is not just a tennis champion; she’s a global icon whose impact extends far beyond the court.