Nike recently ended its iconic 27-year partnership with golf legend Tiger Woods. However, the sportswear giant swiftly rebounded by joining forces with Brooks Koepka and his LIV Golf team, Smash GC. Koepka, a long-time Nike Golf ambassador, showcased custom-made Nike golf shoes adorned with the Smash GC logo on LIV’s official social media platform.
Tiger Woods bid farewell to Nike in a statement expressing gratitude for the 27-year collaboration that produced countless memorable moments. Despite this significant loss, Nike quickly pivoted to a new chapter with LIV Golf and Brooks Koepka. The announcement was accompanied by the unveiling of custom Nike golf shoes featuring the Smash GC logo.
Notably, Nike has been gradually repositioning itself in the golf industry. In 2016, the brand ceased manufacturing golf clubs, golf balls, and golf bags, signaling a shift in focus. The recent departure of both Tiger Woods and Jason Day in 2024 raised questions about Nike’s future in the sport. However, at present, Koepka, Rory McIlroy, Tommy Fleetwood, and LPGA Tour star Nelly Korda continue to sport Nike apparel, maintaining the brand’s presence on the golf course. The article highlights Nike’s ability to adapt and rebound swiftly in the dynamic world of sports sponsorships.