The Bryson DeChambeau effect is in full force after incredible U.S. Open victory
Despite the buzz surrounding the LIV Golf Nashville and the PGA Tour’s final Signature Event this week, Bryson DeChambeau’s U.S. Open victory remains the most talked-about story in golf. In the 24 hours following his win, Google searches for DeChambeau surged by 250%, and he gained over 150,000 new followers across his social media platforms….
Despite the buzz surrounding the LIV Golf Nashville and the PGA Tour’s final Signature Event this week, Bryson DeChambeau’s U.S. Open victory remains the most talked-about story in golf. In the 24 hours following his win, Google searches for DeChambeau surged by 250%, and he gained over 150,000 new followers across his social media platforms.
DeChambeau is embracing his newfound fame with humility. “I’ve got to say I’m humbled by all of it,” he remarked before the LIV Nashville event. “I never would have thought that from a year and a half ago, things would be where they’re at right now. Gosh, I’m trying to hold it in right now. The support has been overwhelming. It’s with complete thanks and gratitude.”
His YouTube channel has seen significant growth, now boasting 750,000 subscribers. A recent post featuring highlights from his historic win has already garnered 614,000 views, 26,000 likes, and 3,515 comments. On Twitter, he has amassed 410,240 followers. Recent tweets include photos with golf influencer Grant Horvat and San Francisco 49ers tight end George Kittle, who even celebrated by drinking from DeChambeau’s trophy.
Instagram is DeChambeau’s largest social media platform, with 1.4 million followers. A reel showcasing his favorite shots from the tournament, posted less than 24 hours after his win, has already reached 1.5 million views, 117,434 likes, and 1,100 comments. One particularly memorable video of him hitting a bunker shot, which he called “the best moment of my life,” has accumulated four million views, 285,330 likes, and almost 3,000 comments.
DeChambeau’s innovative approach to connecting with fans has resonated deeply, positioning him as a transformative figure in golf. Reflecting on his journey, he said, “It was a risk a year and a half ago, but I knew it was a way for me to get my voice out there and inspire a younger generation.”
Drawing inspiration from YouTube megastar Mr. Beast, who has over 200 million followers, DeChambeau realized the potential for athletes to create impactful content. “I said, why can’t an athlete do something like that? Why is that not possible? He’s inspiring millions of people,” DeChambeau said.
His foray into YouTube began in 2021 with a week-on-tour video that attracted a million views. “We went out there filming and then pumping it on YouTube. No paid ads, no media spins or anything like that. It just happened. Everybody loved it,” he recalled. Recognizing the platform’s potential, DeChambeau saw it as a unique way to grow the game of golf and reach a wider audience.
“How do I do it all the time and create great content that people want to see so people can not only be entertained but see who I truly am,” DeChambeau mused. His creative approach to content creation not only entertains but also allows fans a glimpse into his genuine personality.
DeChambeau’s social media success is a testament to the power of digital engagement in modern sports. His ability to combine content creation with his professional career exemplifies a new model for athletes, showing how innovative approaches can foster deeper connections with fans and promote their sports.