Tiger Woods’ brand, Sun Day Red, has filed a lawsuit in the U.S. District Court against cooling product company Tigeraire, following accusations of trademark infringement. CNBC first reported that Tigeraire had submitted a motion with the U.S. Patent and Trademark Office to block Sun Day Red’s trademark application, claiming it violates federal and state intellectual property laws. Both companies feature logos with a leaping tiger.
Sun Day Red’s logo incorporates 15 strokes, symbolizing Woods’ major championship victories. Woods has joked about “ruining” the logo by winning another major, but at 48 and still recovering from injuries sustained in a 2021 car accident, that prospect seems increasingly unlikely. He competed in all four major tournaments in 2024 but missed the cuts at the U.S. Open, PGA Championship, and Open Championship, and finished last at The Masters.
In response to Tigeraire’s opposition, Sun Day Red has countered with its own lawsuit, arguing that its logo does not infringe on Tigeraire’s trademark rights and that there is no risk of consumer confusion. The 24-page lawsuit alleges that Tigeraire’s challenge is a tactic to extract money from a more successful brand through legal threats and excessive financial demands.