Tiger Woods Sun Day Red: A Game-Changer in Golf Fashion

In a bold move that signals a new chapter in his illustrious career, Tiger Woods has unveiled his latest venture: Sun Day Red, a lifestyle brand set to revolutionize golf apparel. With aspirations to emulate the success of Jordan Brand in the world of golf, Woods aims for Sun Day Red to become a household name, projecting sales to soar above $200 million annually by 2026.

The announcement comes on the heels of Woods’ departure from his longstanding partnership with Nike, a collaboration spanning nearly three decades and valued at an estimated $660 million. Now, forging ahead with TaylorMade, Woods is poised to carve out his niche in the industry with Sun Day Red.

Distinct from TaylorMade, Sun Day Red boasts its own identity, complete with dedicated headquarters and staff. The initial lineup showcases a range of apparel and accessories, featuring the brand’s emblem—a tiger adorned with 15 stripes, symbolizing Woods’ remarkable tally of major championship victories.

Debuting the collection at the Genesis Invitational alongside Erin Andrews, Woods expressed his enthusiasm for this new chapter, emphasizing the significance of this transitional phase in his life. With a focus on quality and integrity, Woods aims to create a brand he can truly be proud of, reflecting his evolution both on and off the course.

Backed by TaylorMade’s substantial investment—expected to reach $50-60 million over the next two years—Sun Day Red is poised for a strong start, with projected sales of $25 million by the end of 2024. The brand’s expansion into international markets and women’s apparel is anticipated to further fuel growth, with projections exceeding $200 million annually by 2026.

Looking ahead, Sun Day Red aims to solidify its presence in the golf industry, with plans to recruit additional talent beyond Woods himself. With fellow stars like Rory McIlroy and Dustin Johnson already on board with TaylorMade, the brand’s trajectory toward becoming a top-three player in golf apparel appears promising.

With Nike’s exit from the golf market in 2016 leaving a void, Woods and TaylorMade are poised to fill the gap with Sun Day Red, offering enthusiasts a fresh perspective on style and performance in the world of golf apparel. As Woods embarks on this new journey, the golfing world eagerly anticipates the impact of Sun Day Red on the sport’s landscape.