“Turki Discount Alert! Unbelievable PPV Price Drop for Anthony Joshua vs. Daniel Dubois Title Fight on Sept. 21!”

Turki Alalshikh, Chairman of the General Entertainment Authority in Saudi Arabia, recently hinted at a reduction in pay-per-view (PPV) prices for major boxing events. This initiative aims to combat piracy in combat sports and make high-profile fights more accessible to fans with limited financial means.

As a result, the upcoming IBF heavyweight title fight between British powerhouses Anthony Joshua and Daniel Dubois, scheduled for Saturday, Sept. 21, 2024, at Wembley Arena in London, will be available to stream for just $19.99. This is a significant drop—$50 less—than the cost of Joshua’s last fight, where he delivered a knockout victory against former UFC heavyweight champion Francis Ngannou in Riyadh earlier this year.

If the Joshua vs. Dubois fight sells well at this lower price, it could set a trend for future boxing events, keeping PPV prices in the $20 range. However, if the experiment proves financially unsustainable, promoters may revert to higher pricing. Despite the “big relationship” with the General Entertainment Authority, not everyone in the combat sports community supports this pricing strategy.

The IBF title became vacant earlier this year when Oleksandr Usyk relinquished it, as anticipated, to pursue a lucrative rematch against Tyson Fury this October in Riyadh. The winner of that fight might face off against the victor of Joshua vs. Dubois or potentially take on the resurgent Chinese heavyweight, Zhilei Zhang.