Woods to serve as vice chairman of PGA Tour Enterprises
Tiger Woods was recently appointed as the vice chairman of the 13-member board of directors for PGA Tour Enterprises, a newly established for-profit entity aimed at spearheading commercial activities associated with the PGA Tour. This board will be responsible for enhancing fan engagement, driving growth, and exploring new media, sponsorship, and commercial avenues. Joining Woods…
Tiger Woods was recently appointed as the vice chairman of the 13-member board of directors for PGA Tour Enterprises, a newly established for-profit entity aimed at spearheading commercial activities associated with the PGA Tour. This board will be responsible for enhancing fan engagement, driving growth, and exploring new media, sponsorship, and commercial avenues.
Joining Woods on the board are six Player Directors from the PGA Tour Policy Board: Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, and Jordan Spieth. Additionally, former PGA Tour player Joe Ogilvie was named to the board as a “Director Liaison” to ensure effective communication between the two boards.
In a joint statement, the Player Directors and Liaison Director expressed excitement about shaping the future of the PGA Tour, aiming to create more value for the organization while expanding the fanbase.
PGA Tour Commissioner Jay Monahan and Independent Director Joe Gorder will represent the U.S.-based circuit on the Enterprises Board, with Monahan serving as CEO.
The remaining board members hail from Strategic Sports Group (SSG), a consortium of U.S. sports team owners who recently finalized a $3 billion deal to become equity owners in PGA Tour Enterprises. The four SSG Directors are John Henry, Arthur Blank, Andrew Cohen, and Sam Kennedy, all esteemed figures in the sports industry.
The PGA Tour Enterprises Board will soon elect a chairman, marking a significant milestone in the organization’s journey.
Monahan praised the expertise and balance of the newly appointed board members, emphasizing the essential insight that current and former players will provide into the members’ priorities and needs. He also welcomed key SSG members to the leadership team, highlighting their extensive experience and achievements in global professional sports.
Last year, the PGA Tour, Saudi Arabia’s Public Investment Fund, and the Europe-based DP World Tour announced a framework agreement to consolidate their commercial operations under PGA Tour Enterprises. As talks with the PIF progressed, SSG emerged as a pivotal player, investing $1.5 billion initially and focusing on maximizing revenue generation for players while advancing the game of golf worldwide.
